Uncategorized / 30.07.2021

This year's Nedbank IMC closing speaker is the award-winning CEO of Joburg agency, DNA Brand Architects, Sylvester Chauke. He is a passionate advocate for creativity and author of the book, Stand Against Bland. Sylvester is of the opinion that: “In the boardrooms, we are being politically correct in many ways and as a result, there is not enough honesty coming from agencies to clients.” His thoughts echo much industry sentiment. In a recent survey, UK based marketing platform, Creativebrief, stated that there is a real fear amongst agencies of long-term client relationships being at risk of ‘extinction’. Creativebrief canvassed 50 brand Chief Marketing Officers and...

Uncategorized / 26.07.2021

South African born Avatar Cape Town, a subsidiary of the Avatar Agency Group (www.AvatarAgency.co.za), triumphed in a hotly contested TECNO global pitch by demonstrating its mantra of ideas that move people against international network agencies in the Europe and APAC. TECNO is one of the top 10 largest smartphone brands in the world and one of the largest and most admired on the African continent. As lead brand agency, Avatar will be spearheading TECNO’s global brand campaign in several countries in South America, Africa, central-Europe, and Asia. The scope of their appointment includes Creative, Digital, Social, Public Relations and Media. Zibusiso Mkhwanazi, Group CEO of Avatar Agency Group:  “World-class people and...

Uncategorized / 19.07.2021

The IAB Bookmark Awards will be celebrating 13 years of this digital excellence, giving recognition to pioneering agencies, brands and publishers, and Selae Thobakgale will lead the announcement of South African digital marketing's industry benchmarks alongside the 2021 Bookmarks Round Table of industry executives come 29 July. We find out from the media and advertising titan what we can expect at the 2021 IAB Bookmark Awards. Congratulations on being announced as host of the upcoming IAB Bookmark Awards. How do you feel about this? It is such an honour to be selected as the host. The unique proposition is my love and involvement...