This year's Nedbank IMC closing speaker is the award-winning CEO of Joburg agency, DNA Brand Architects, Sylvester Chauke. He is a passionate advocate for creativity and author of the book, Stand Against Bland. Sylvester is of the opinion that: “In the boardrooms, we are being politically correct in many ways and as a result, there is not enough honesty coming from agencies to clients.” His thoughts echo much industry sentiment. In a recent survey, UK based marketing platform, Creativebrief, stated that there is a real fear amongst agencies of long-term client relationships being at risk of ‘extinction’. Creativebrief canvassed 50 brand Chief Marketing Officers and...