First published in the Daily Maverick 168 weekly newspaper. Stop talking about diversity in the integrated marketing communication sector and just get on with it already. It’s hardly news: the industry (and clients) have talked about a lack of diversity for years and yet, in 2021, at the most prestigious marketing conference in Africa, such conversations are still being had – and needed. It wasn’t the only discussion at the recent Nedbank IMC Conference – held virtually for a second year in a row because of the pandemic. A host of top local and international speakers spoke powerfully about stories that sell, improving the industry in...

Conversation Lab, an independent, Black women-owned and run digital agency, has won an impressive number of Unilever brands in the organic search and content space. The agency has been appointed by Unilever after a rigorous multi-stage pitch process to manage a range of the group’s foods and personal care brands. The agency will work on 13 brands, including global household names like Knorr, Hellmann’s, Lifebuoy, TRESemmé and Axe as well as local jewels Joko, Robertsons, Dawn and Organics.  The engagement includes full SEO strategy, technical direction and consultation as well as strategic content development focusing on product and utility, as well as...

The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Community media stands firm amid print media carnage, report shows If you want to reach mass audiences through print media, community media should be at the core of your strategy. That’s one of the main takeaways from a newly-released report on the African Print Media Landscape, by media monitoring company Novus Group. While Taxi Times and PE Express may not be top of mind for most media and PR agencies, they have a combined circulation of 266 000, which dwarfs most of their more illustrious...

https://www.youtube.com/watch?v=WB-KUB35_CM In 2015, we launched our #SayNoToSpec video (https://www.youtube.com/watch?v=essNm...