[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]This article was first published on iol.co.za[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text] Although players in the industry paint a bright picture, Qondile Khedama says what she experienced at the annual digital summit tells a different story. [/vc_column_text][vc_empty_space][vc_column_text]Johannesburg - Racial dynamics played themselves out at the annual digital summit hosted by Interactive Advertising Bureau (IAB) SA in Newton on March 3.[/vc_column_text][vc_column_text]We have become digital citizens and playing into this space is inevitable, says the writer. File photo[/vc_column_text][vc_column_text]The dominance of white participants in this strategic gathering aimed at bridging the knowledge gap and providing practitioners with...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_empty_space][vc_column_text]This article was first published on ujuh.co.za[/vc_column_text][vc_empty_space][/vc_column_inner][/vc_row_inner][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/3"][vc_single_image image="399" img_size="full" qode_css_animation=""][vc_empty_space][/vc_column_inner][vc_column_inner width="2/3"][vc_column_text]The Association of Black Communications Practitioners (ABCoP) seems to have secured the unwavering support of the minister of public enterprises, Malusi Gigaba, in its fight to secure a fair share of the advertising industry for independent black operators. ABCoP hosted a business breakfast at the Moloko Strathavon Hotel in Sandton today which saw Gigaba promising to take up the association’s agenda with zeal. ABCoP had written an open letter to Gigaba a few months ago pointing out...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]This article was first published on dailymaverick.co.za[/vc_column_text][vc_empty_space][vc_column_text] While the Association for Communication and Advertising is doing its best to convince government and South Africa that the local advertising landscape is transformed, the Association of Black Communications Practitioners claims there’s a whole lot that’s rotten in the state of adland. MANDY DE WAAL investigates. [/vc_column_text][vc_empty_space][vc_column_text]South Africa’s advertising industry is a colonial enclave where racial polarisation is rife and the best profits are being creamed by a handful of foreign-owned advertising companies. That’s the view of Taelo Immanuel, a former agency creative director and self-styled “moral activist” lobbying...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]Public enterprises minister Malusi Gigaba has promised to support struggling black-owned advertising agencies. He made the pledge last week in response to a plea by the Association of Black Communications Practitioners (ABCoP). He says his department has already set out to help black audit firms by hiring them as lead agents rather than junior partners. Transnet became the first state-owned company to adopt the policy this year when it awarded its R350m audit to SizweNtsalubaGobodo. Gigaba says: "I think we can do the same in the advertising market and make people believe in the competence...