ISSUED BY: PROVANTAGE MEDIA GROUP Leading out-of-home company Provantage Media Group is proud to announce that they have just been awarded a Level 1 B-BBEE rating by Grant Thornton - the highest BEE rating achievable. This makes Provantage one of the largest OOH media companies to have achieved a Level 1 rating and one of a small group of enterprise organisations within the Marketing and Communication sector to qualify as being truly empowered within the context of South African legislation. In addition to the level 1 B-BBEE rating, Provantage recently completed an equity transaction, which has resulted in the company becoming...

Posted By: TMO Reporter DStv Media Sales is offering 25% bonus airtime for every rand of airtime bought by qualifying small agencies. DStv Media Sales will schedule the bonus airtime in available inventory. The move comes after the company admitted to price-fixing and fixing trading conditions in contravention of the Competition Act in May. In terms of the consent agreement filed with the Competition Tribunal, DStv Media Sales has agreed to an accumulative remedy of R180 million, the Competition Commission said in a statement. “They agreed to pay an administrative penalty amounting to R22 262 599. The company will also pay R8 000...

Posted By: Michael Bratt  Using eye tracking technology to gather concrete data about how people interact with adverts, Mike Follett and his company, Lumen Research, have unearthed some startling feedback into that important relationship. Follett was speaking at SPARK Media’s recent workshop, which also included an address by Dr Virginia Beal from the Ehrenberg-Bass Institute of Marketing in Australia. “Rather than have an opinion of what was working, as everyone has an opinion, I thought it would be more useful if there was data around how people engage with advertising,” Follett explained. The attention technology company uses eye tracking to work out the reality of attention, measuring...

DNA Brand Architects has added luxury vehicle brand Volvo Cars South Africa to its list of clients. DNA Brand Architects won the Volvo Cars South Africa account after a multi-agency pitch where members of South Africa’s advertising industry were competing to secure the business. Volvo Cars South Africa says choosing to work with DNA Brand Architects was a clear-cut decision and it is proud to welcome the team on board. "The process towards awarding this business was very thorough and meticulous. But what we were looking for was a creative agency that would be able to do things differently, and take our brand...