Industry News / 06.11.2018

by Veli Ngubane (@TheNduna) We struck gold this year, and we didn’t have to dig too deep to find the shining nuggets in our industry. Just scratch the surface, and there they are: young and gifted creatives who’re killing it! as copy- and scriptwriters, creative, art and film directors, executive producers and more. As we discovered when we interviewed them during the year, they’re adding lustre and rich diversity to our industry. We look back on their stories. January: Nganga Dlanga Now copywriter at Avatar Inspired by his talented older brother, Khaya, Nganga Dlanga (@babydlanga) is clearly gifted and killing it! in the creative industry...

Industry News / 05.11.2018

by Veli Ngubane (@TheNduna) The creative space has witnessed YouTube’s meteoric rise as a platform for creative content. It has grown as a tool that content creatives such as Sibu Mpanza (@Sibu_MpanzaSA) have used and made a successful career out of. In this interview, he shares his dreams of shooting a documentary, how he has made money from YouTube and why he sleeps with a notepad and pen next to his bed. Sibu Mpanza Veli Ngubane: Tell us more about yourself: where did you grow up and what did you want to be when you were growing up? Sibu Mpanza: I was born in Mpumalanga, in a little...

Industry News / 05.11.2018

BY PHATHU LUVHENGO  Luyanda Peter always wanted to start his own business and be his own boss, but was uncertain about which sector would best suit him After spending almost two decades in the corporate sector, this entrepreneur founded an advertising agency and is planning to expand it throughout Africa. Established in 2015 and already operating in Botswana and South Africa, Harambee Communications is a 100% black-owned and managed integrated communications agency, with a special focus on activations, events, promotions and sponsorships. “I only worked in the corporate sector for 17 years,” he said. Peter started his career at SAB (Now AB-InBev) in 1999 as a...

Uncategorized / 31.10.2018

BY: PABALLO MOLAHLEHI Back when rose-tinted glasses were considered chic, I was thoroughly optimistic about working in the ad industry. This passion grew stronger in varsity, having caught a glamorised glimpse of life in that space. From the fast-paced nature of the ad beast, to the ad folk’s inclination to excessive drinking (I’ll find any excuse to drink, to be honest), while being able to significantly influence pop culture – it was clear that this world was where I belonged. Or so I thought. Nothing could have prepared me for the disillusionment I’d be confronted with upon realising that the same industry I so...