Leading advertising, brand and communications group, Joe Public United, has announced that 60% of the company has been acquired by black shareholders. This deal is a significant milestone in local advertising and marketing industry, as it results in Joe Public United now becoming the largest majority black-owned, independent agency group in South Africa.
The deal not only benefits staff, but perfectly positions the group to achieve a long-held ambition of becoming the country’s number one communications group. The transaction sees three senior agency executives Khuthala Gala Holten, Xolisa Dyeshana and Mpume Ngobese acquiring 26% through a newly created company, Ikamva Lakusasa,...