13 Feb 2023 - Minister in the Presidency, Mondli Gungubele calls for public comments on a revised MAC Charter Sector Code The Minister in the Presidency, Mondli Gungubele has published a notice in a government gazette (Gazette number 47804 ) calling on the public and interested stakeholders to work with the Marketing and Advertising Communication  (MAC) Charter Council to make oral and written inputs to review the current MAC Sector Code. The MAC Charter Council will be conducting virtual and physical public hearings to review the current Code from 20 January to 09 February 2023 in order to comply with the Department...

Business leader and marketing veteran, Happy Ntshingila, has joined media agency AMA as Chairman. Ntshingila’s rise to fame as an advertising pundit is an inspirational story that most aspiring South African advertising practitioners grow up on. In 2006 the charismatic marketer went from managing director of HerdBuoys McCann-Erickson at the time to Absa’s Group marketing executive, then to SuperSport as Chief Executive. Having helped numerous organisations and businesses in his career, Ntshingila’s return to the advertising, marketing and media industries will see him have the enviable task of helping shape the future of the industry and establishing key strategic partnerships for AMA. “The time has come to break the market domination of...

Minister in The Presidency, Mondli Gungubele to launch the MAC Charter Sector Council The Minister in the Presidency, Mondli Gungubele will launch the Marketing, Advertising and Communications SA (MAC SA) Charter Sector Council. The MAC Charter Council is tasked with monitoring transformation of the sector by facilitating the implementation of the B-BBEE sector code. In addition, the Council, which has representatives from government, the regulator, MAC sector, women, youth and organised labour, will measure transformation progress made by the MAC sector. The appointment of the MAC Charter Council is directed towards ensuring that transformation in the sector is promoted, monitored and reported on...

Transformation only skin-deep The SA Human Rights Commission recently held an inquiry into the advertising industry. The five-day inquiry, held in Rosebank, Johannesburg, focused on the production chain in the advertising sector to look at ways to eliminate racism, tribalism, homophobia and sexism, among other forms of discrimination. There is no doubt that reform is needed. The problem is not so much racial discrimination in the advertisements. If we are being honest, since the TRESemmé and H&M incidents two years ago, we have not really had another racism incident. The biggest problem is the racial exclusion of black-owned and black-run agencies from lucrative...