Uncategorized / 24.08.2020

Even just thinking about this, it is tiring. I'm sure what you are about to read is just the tip of the iceberg, but here's a few list of things that explain why it is exhausting to be black in advertising: as a black creative, you essentially have two jobs. The first is doing the day-to-day job that you get paid for (as little and discouraging as it is), and the second job is managing your blackness. If you've ever worked two jobs at the same time, you know how taxing this is. Managing your blackness can mean that you...

Industry News / 07.08.2020

by MarkLives (@marklives) The marketing and advertising industries are transforming. So why are so many black professionals disgruntled with the rate of progress? And is the quality of most of the work specifically directed at a black audiences still sub-par? We emailed a panel of key industry executives for their take. First up is Ivan Moroke of Co-Currency. Ivan Moroke The career of Ivan Moroke (@ivanmoroke) has shaped and has been shaped by brands, from running his family shebeen in Atteridgeville (many, many years ago) to starting a marketing consultancy, Co-Currency, 18 months ago. Consciously and unconsciously, his passion for what he does is rooted...