Everyday there is a debate on transformation in the advertising industry and mainly that it is not happening fast enough. Transformation is a very broad term and it is usually misunderstood as everyone seems to have tailored its definition to their own business needs. It is usually defined from personal business needs point of view based on the challenges that a particular business is faced with but to be able to clearly understand transformation we first need to ask ourselves why we need transformation in the first place, once we know the answer to that question it will then become easier to...

    While I cringe at the title of this article, it’s a fair question. It’s like asking if there’s a viable market for Chinese advertising agencies in China. But the question is relevant here, given our political history and the current economic structure. The most-transformed sector in the county is the public sector, simply because we have the political power. http://www.marklives.com/2016/06/motive-is-there-a-viable-market-for-black-ad-agencies-in-sa/ Article originally published on Marklives.com...

Good afternoon Nontokozo Madonsela, Congratulations on the appointment of 3 marking agencies. www.marklives.com/radar/mmi-appoints-three-comms-agencies/ According to the revised MAC charter, this year was supposed to be an exciting year for transformation in the Marketing, Advertising and Communications industry. I found it a little disappointing and depressing that none of the agencies chosen we real black-owned companies. In the future, please consider working with black-owned agencies.   Here's a list of more than 70 credible black-owned agencies. http://www.blackagencies.co.za/find-an-agency/ Rgds, Bongani _______________   Dear Bongani, Thank you for making contact and for sharing the link with the black owned agencies. I wish to assure you that we followed a rigorous process in the appointment of the marketing...

Black graduates are faced with the bitter choice of either working for free, for the bare minimum, or not working at all. South Africa has one of the highest unemployment rates globally, according to the International Labour Organisation (ILO). It is a wide ranging socio-economic challenge that should be considered a national crisis. Without downplaying the significance of graduation, one cannot ignore the possibility of unemployment that follows the shares and retweets of your graduation pictures on social media. Soon after that, one realises that this harrowing reality is skewed along the lines of race and social background. Evidently, our graduate unemployment rate...

  Veli Ngubane, Avatar’s co-founder and managing director, was the guest speaker at the most recent Marketing Fridays gathering where he  touched on the power of creativity, the creative economy and the impact technology has had on the industry. “There are lots of trends emerging but everyone is talking about Artificial Intelligence (AI) and robotics which seems to be the next big wave,” he told the attendees who ranged from marketing entrepreneurs and marketing practitioners to students and people with an overall interest in the industry. Ngubane believes that it is still growing. “I don’t think it’s there yet, it still has a few roads, as a trend it’s...

PARKTOWN – Aspiring business leaders and young entrepreneurs gathered to meet this year’s judges at a media briefing at Emoyeni Estate. Members of the media joined dynamic speakers and Africa’s business elite at the media-briefing to launch the 8th All Africa Business Leaders Awards (AABLA) at Emoyeni Estate. The evening event hosted by AABLA in partnership with CNBC Africa aimed at introducing the esteemed panel of southern Africa judges who were selected to oversee the tough judging process of the awards. https://rosebankkillarneygazette.co.za/233413/young-entrepreneurs-to-saddle-up-for-the-upcoming-awards/...