As the advertising industry faces an April implementation of new transformation targets, the independent House of Brave agency has sold a 25.1% stake to FastGro Investment Holdings, a 100% black-owned investment firm active in various sectors, including hospitality, franchising and construction. A 45% black industry ownership target has been stipulated in the marketing, advertising and communications BBBEE charter from the end of March. Many agencies are unlikely to hit this mark, and many are accelerating a ramp-up strategy. House of Brave will within weeks announce a share realignment that will further increase its black shareholding. Among House of Brave’s clients are Bidvest Bank,...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]This article was first published on iol.co.za[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text] Although players in the industry paint a bright picture, Qondile Khedama says what she experienced at the annual digital summit tells a different story. [/vc_column_text][vc_empty_space][vc_column_text]Johannesburg - Racial dynamics played themselves out at the annual digital summit hosted by Interactive Advertising Bureau (IAB) SA in Newton on March 3.[/vc_column_text][vc_column_text]We have become digital citizens and playing into this space is inevitable, says the writer. File photo[/vc_column_text][vc_column_text]The dominance of white participants in this strategic gathering aimed at bridging the knowledge gap and providing practitioners with...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_empty_space][vc_column_text]This article was first published on ujuh.co.za[/vc_column_text][vc_empty_space][/vc_column_inner][/vc_row_inner][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/3"][vc_single_image image="399" img_size="full" qode_css_animation=""][vc_empty_space][/vc_column_inner][vc_column_inner width="2/3"][vc_column_text]The Association of Black Communications Practitioners (ABCoP) seems to have secured the unwavering support of the minister of public enterprises, Malusi Gigaba, in its fight to secure a fair share of the advertising industry for independent black operators. ABCoP hosted a business breakfast at the Moloko Strathavon Hotel in Sandton today which saw Gigaba promising to take up the association’s agenda with zeal. ABCoP had written an open letter to Gigaba a few months ago pointing out...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]This article was first published on dailymaverick.co.za[/vc_column_text][vc_empty_space][vc_column_text] While the Association for Communication and Advertising is doing its best to convince government and South Africa that the local advertising landscape is transformed, the Association of Black Communications Practitioners claims there’s a whole lot that’s rotten in the state of adland. MANDY DE WAAL investigates. [/vc_column_text][vc_empty_space][vc_column_text]South Africa’s advertising industry is a colonial enclave where racial polarisation is rife and the best profits are being creamed by a handful of foreign-owned advertising companies. That’s the view of Taelo Immanuel, a former agency creative director and self-styled “moral activist” lobbying...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]Public enterprises minister Malusi Gigaba has promised to support struggling black-owned advertising agencies. He made the pledge last week in response to a plea by the Association of Black Communications Practitioners (ABCoP). He says his department has already set out to help black audit firms by hiring them as lead agents rather than junior partners. Transnet became the first state-owned company to adopt the policy this year when it awarded its R350m audit to SizweNtsalubaGobodo. Gigaba says: "I think we can do the same in the advertising market and make people believe in the competence...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]This article was first published on politicsweb.co.za[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]And other top advertising, media and marketing news, analysis and opinion on MarkLives this week, including…[/vc_column_text][vc_column_text]— Sign up now for the Black Agencies email newsletter [/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][button target="_self" hover_type="default" text="View The original article here" link="http://www.politicsweb.co.za/news-and-analysis/is-there-a-viable-market-for-black-ad-agencies-in-"][/vc_column][/vc_row]...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]This article was first published on iol.co.za[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/2"][vc_column_text] Johannesburg - The Forum of Journalists for Transformation (FJT) has called on the government to set aside 50 percent of its advertising spend for small black-owned media companies. FJT president Piet Rampedi said setting aside a 50 percent share in the government s advertising budget would enhance the viability of black-owned enterprises in line with the revised Broad-Based Black Economic Empowerment (BB-BEE) Codes of Good Practice. Rampedi said the government could not continue to...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]This article was first published on financialmail.co.za[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/2"][vc_single_image image="423" img_size="full" qode_css_animation=""][/vc_column][vc_column width="1/2"][vc_column_text]DELAYS continue to plague the advertising industry's transformation charter several months after it was due to be implemented. Nkwenkwe Nkomo, chairman of the marketing, advertising & communication (MAC) transformation charter, says representatives of industry, the department of trade & industry and the government communication & information system have completed a final draft of the charter. It will be submitted to parliament for comment before the end of the year. But...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]This article was first published on financialmail.co.za[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text]Agencies say they will meet new sector  charter requirements but caution that  “ownership isn’t everything”. Pending transformation rules that will require agencies to be 45% black-owned by 2016 are "a positive development for the communications industry", says Jupiter Drawing Room Johannesburg CEO Jerry Mpufane. They are "a welcome boost for the national goal to transform the SA economy". Jupiter Drawing Room is 51%-owned by local shareholders and 49% by the multinational WPP communications group. Agencies that don't meet...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_column_text]This article was first published on marklives.com[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]by Lufuno Makungo (@LMwonder) While I cringe at the title of this article, it’s a fair question. It’s like asking if there’s a viable market for Chinese advertising agencies in China. But the question is relevant here, given our political history and the current economic structure. The most-transformed sector in the county is the public sector, simply because we have the political power.[/vc_column_text][vc_empty_space][vc_column_text] Broad and interlinked, not narrow [/vc_column_text][vc_empty_space][vc_column_text]In talking transformation, we often narrow it down to only one...