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Nkanyezi Masango Executive Creative DirectorThe King James Group andFounder at BlackboardNkanyezi is an Executive Creative Director at King James in Cape Town, working on brands such as TymeBank, SA’s fastest-growing bank and iconic Sanlam and Santam. His career began at Hunt Lascaris Johannesburg in 2002 as a junior writer. A few years later, Nkanyezi’s curiosity led him to TBWA Hong Kong, where he got the once-in-a-life-time chance of working on adidas for the Beijing Olympics, Shangri-la and an animated series for Standard Chartered Bank. Masango’s work has been recognised multiple times at LIA, Cannes Lions, D&AD, One Show, Epicas, New York Festivals, Webbys,...

26 April, 2021 /

Dearly beloved Kotex,  Allow us to demystify some of the misperceptions you are carrying around in your head (it’s #freedommonth2021 so it’s for free - no worries moghel) 1. The biggest problem with most if not all #sanitarypads brands is their disrespect and disregard for consumer insights.   2. In your case it is either you know what women go through when they have periods Aaaaaaaand period pains YET you chose to disregard that or you do not know.  3. We are going to give you benefit of doubt and opt for the former belief - you do KNOW what women go through! 4. ...

19 April, 2021 /

For context, here are three communications industry examples I read somewhere sometime ago, that either one of the Hunt Lascaris founding duo (now called TBWA Hunt Lascaris), or the founder of Ogilvy (or was it Rory Sutherland?), mentioned that the communications industry is not a place to create wealth. I gather this meant making gazillions of money.I attended the 2019 Coca-Cola Supplier Development Conference in Johannesburg, at which event SME supplier database stats were shared by this multinational conglomerate, and it became clear that there was an over-supply of services from Black marketing and communications agencies, and yet there was a...

04 April, 2021 /