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The SA Human Rights Commission's five-day inquiry looked at ways to eliminate racism, tribalism, homophobia and sexism, among other forms of discrimination, in the advertising industry. Brands using “window dressing” advertising agencies that  refuse to transform should be penalised by consumer boycotts, say some industry players. Speaking this week as the South African Human Rights Commission (SAHRC) put the spotlight on discrimination in the advertising industry,  Ahmed Tilly, a creative consultant at  Number 10 — A Creative Consultancy, said brands hold the power. “Nothing will change until corporates and their brands are held accountable for the agencies they appoint, and penalised for appointing...

23 March, 2022 /

The SA Human Rights Commission is currently holding an inquiry into the advertising industry.The five-day inquiry, held in Rosebank, Johannesburg, focuses on the production chain within the advertising sector to look at ways to eliminate racism, tribalism, homophobia and sexism, among other forms of discrimination. There is no doubt that reform is needed. The problem is not the racial discrimination in the adverts, because if we are being honest since the Tresseme and H&M incidents 2 years ago, we have not really had another racism incident. The biggest problem is the racial exclusion of black-owned and black run agencies from lucrative...

22 March, 2022 /

In my latest blog, I gave myself a task of determining the size of the digital marketing economy in South Africa. According to my estimations, where I identify the 7 drivers of the digital marketing economy that are led by digital advertising and content development, the value of this sector of the economy is R13.45 billion in 2021. To find out how I arrived at the valuation above, click here to check out my blog. For perspective The total value of the South African economy, measured in nominal GPD terms, is R6.5 trillion. Therefore, the digital marketing economy is only 0.2% of the South...

21 December, 2021 /

TMI Media, a member of the Matrix Communications Group, has been awarded the prestigious traditional media business for Sanlam and Santam after a hotly contested five-month pitch process. TMI has been recognised as a leader by winning a number of awards, including the Financial Mail Adfocus Independent Media Agency of the Year in 2017 and 2018. In 2020, the agency retained the Woolworths traditional media account and signed Adcock Ingram's consumer segment in 2021. “We are delighted for the opportunity to work on two fantastic brands, and more importantly with good people who are passionate about their business. We are looking forward to partnering...

12 November, 2021 /

Enterprise and Supplier Development Programmes are supposed to empower smaller suppliers to ensure that they grow into bigger and more formidable suppliers.  It’s a combination of Preferential Procurement, Supplier Diversity, Supplier Development, and Enterprise Development programs to service business needs. ...

02 November, 2021 /

The B-BBEE Commission will conduct site visits at businesses that have previously been found to have violated the B-BBEE Act and where it has received tipoffs about companies who are deliberately circumventing the regulations. This follows recent concerns raised by members of the public that the country’s B-BBEE regulations seem to benefit those that are not intended under the law. The commission said this includes foreign nationals, permanent residents, those with refugee/asylum status, and white people claiming to be black. According to the B-BBEE Act, ‘black people’ is a generic term that refers to Africans, Coloureds and Indians who are citizens of the...

15 October, 2021 /

We spoke with Nthabiseng Mokoena, who works for Bolt as PR manager for Bolt in Africa. After a year of a failed attempt at a BCom degree, Mokoena enrolled for a diploma PR course at Varsity College in Pretoria. “I was fortunate enough to get an opportunity at RedStar Communications as an intern and moved along through various small and medium-sized agencies,” she said. Here, she tells us more about the importance of PR in brand management and some predicted trends for the future… How would you describe your organisation? Bolt is a mobility platform in Europe and Africa focused on making urban travel...

04 October, 2021 /

Outdoor media is a challenging and dynamic space. This has been especially true in the time of the Covid-19 pandemic, as economic activity and commuter patterns have been disrupted. As one of the leading Black-owned outdoor media companies in South Africa, we embrace the challenge of adapting and innovating to continue helping leading brands reach consumers, in targeted and memorable ways.Winning companies adapt continually, and it is through that lens that we have approached these last two year since the pandemic has permanently altered our societal and business landscapes. Covid has highlighted and accelerated shifts in marketing and consumer behavior...

04 October, 2021 /