News

Tapping into the multi-billion rand promotions industry

By:  LUYOLO MKENTANE JOHANNESBURG - A creative and dynamic duo have teamed up to tap into the multi-billion rand promotions industry in South Africa and create much-needed employment for young unemployed youths. Childhood friends Tshepiso Malefane, 27, and Tshepo Ngwenya, 29, who grew up together in dusty streets of the sprawling Soshanguve township in Pretoria, are co-founders and directors of promotions firm Creative Brands Studio.   They established the company in 2014 and stress that since its inception it has grown from strength to strength.   Malefane holds a business management qualification from the Tshwane South College, a short course in corporate development from the University of...

Meet award-winning marketing guru (of 25 years!) Groovin Nchabeleng

One of my favourite accounts I’ve ever worked on was for the SABC during the World Cup. Feel it! It is here! — Groovin Nchabeleng Groovin Nchabeleng is an award-winning South African advertising and marketing guru with over 25 years industry experience. He is the current executive chairman of the Blueprint Group, a 100% black-owned advertising agency that has been in existence for over 18 years. Groovin is former CEO and shareholder of Leo Burnett South Africa/MMS Group, a division of Publicis Worldwide, the third largest communications group in the world with 65 000 employees in more than 83 countries. With more than R1 billion in...

100% black woman owned digital agency Stilt Media are disrupting South Africa’s marketing industry – using data to create real results

Written by  Mimi Gauteng based digital marketing agency Stilt Media are making waves as one of the few completely black women owned and led agencies in the current South African marketing and advertising landscape. The agency is already disrupting the typical client/agency relationship by using technology and data to add real value and return on investment to clients’ bottom lines. Founded in 2015, Stilt Media headed up by Marketing Director Mimi Mphaphuli and Managing Director Tina Manyanya. Both women come from impressive leadership and management backgrounds, with Manyanya having headed up her own department at Publicis Media and Mphaphuli having lead a department at Ogilvy. The...

I worked the 9 to 5 job for a big financial institution, but I've always wanted to own my own business. — Tebogo Motshwene, founder of Brandhead Tebogo Motshwene is the founder of Brandhead, an experiential marketing agency that focuses on the black consumer market. We're trying to be different in the brand marketing space. We tap into the research about the black consumer market space. — Tebogo Motshwene, founder of Brandhead Brandhead offers market research and insights and brand activations, explains the 37-year-old. Motshwene says Brandhead was born from his frustration with generalisations and false assumptions made by marketing companies about black (and township) consumers. Motshwene was born in Soweto...

Black-owned media eyes bigger slice of ad pie

FJT president Piet Rampedi said setting aside a 50 percent share in the government s advertising budget would enhance the viability of black-owned enterprises in line with the revised Broad-Based Black Economic Empowerment (BB-BEE) Codes of Good Practice. Rampedi said the government could not continue to pump money into companies that did not want to transform. “These companies see no obligation to transform. Spreading the cake will achieve long-term transformation in the industry. We are not asking for hand-outs,” said Rampedi. FJT represents journalists and entrepreneurs owning small media companies. Earlier this year the FJT met the Government Communication and Information System (GCIS) to...

Advertising industry veteran Peter Vundla founder of Herdbouys

By: CNBC Africa Advertising industry veteran and businessman Peter Vundla is the guest on Talking Books with CNBC Africa’s Jill de Villiers. He shares memories of his eventful life and explains how he became his own boss when he founded the first black-owned advertising agency Herdbouys in 1991.   ...

Transformation is not enough: why you need to be ‘business ready’

By Buyi Mafoko  While transformation is undoubtedly a key priority for every South African business leader today, focusing on it is not enough to achieve robust and sustainable growth. Particularly given the tough local market conditions, with South Africa having now entered a technical recession, you have to be business ready to succeed in both the short and long term. Indeed, there are multiple factors now at play, in addition to the transformation agenda, which savvy business leaders must take into account. There is the constant pressure of digital disruption, the steady slew of new competitors entering every industry, and an exceedingly pressurized macro economic...

IAB calls for feedback on proposed Advertising Code of Practice Social Media Guidelines

Posted By: TMO Reporter on: November 01, 2018 The IAB SA has invited the advertising industry to submit their feedback on the Advertising Code of Practice Social Media guidelines. This addition to the Advertising code promises to give the industry a clear code of conduct regarding the use of paid social media to advertise products and services. “The fundamental objective of the code is to protect the consumer by encouraging brands to exercise ethical constraints on all paid social media communications. As always, we as an industry body felt passionate about working on this as an industry collective. I encourage all our members to carefully...

Young, Gifted & Killing It! 2017 in review

by Veli Ngubane (@TheNduna) We struck gold this year, and we didn’t have to dig too deep to find the shining nuggets in our industry. Just scratch the surface, and there they are: young and gifted creatives who’re killing it! as copy- and scriptwriters, creative, art and film directors, executive producers and more. As we discovered when we interviewed them during the year, they’re adding lustre and rich diversity to our industry. We look back on their stories. January: Nganga Dlanga Now copywriter at Avatar Inspired by his talented older brother, Khaya, Nganga Dlanga (@babydlanga) is clearly gifted and killing it! in the creative industry...

Young, Gifted & Killing It: Sibu Mpanza

by Veli Ngubane (@TheNduna) The creative space has witnessed YouTube’s meteoric rise as a platform for creative content. It has grown as a tool that content creatives such as Sibu Mpanza (@Sibu_MpanzaSA) have used and made a successful career out of. In this interview, he shares his dreams of shooting a documentary, how he has made money from YouTube and why he sleeps with a notepad and pen next to his bed. Sibu Mpanza Veli Ngubane: Tell us more about yourself: where did you grow up and what did you want to be when you were growing up? Sibu Mpanza: I was born in Mpumalanga, in a little...