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Industry News / 19.11.2020

I was recently asked for an opinion on why black-owned agencies are so often excluded from lucrative requests for Proposals(RFPs). My response was fairly cryptic but the conversation made me realise that there will be some value in capturing some of these issues in an article to help buyers understand the specific issues that black-owned and operated agencies are typically challenged with. I would like to convey some of my own thoughts, as well as that of Lufuno Makungo. However, I do believe that this is a topic that should be explored in more depth, so I will keep on sharing updates as...

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Uncategorized / 24.08.2020

Even just thinking about this, it is tiring. I'm sure what you are about to read is just the tip of the iceberg, but here's a few list of things that explain why it is exhausting to be black in advertising: as a black creative, you essentially have two jobs. The first is doing the day-to-day job that you get paid for (as little and discouraging as it is), and the second job is managing your blackness. If you've ever worked two jobs at the same time, you know how taxing this is. Managing your blackness can mean that you...

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Industry News / 07.08.2020

by MarkLives (@marklives) The marketing and advertising industries are transforming. So why are so many black professionals disgruntled with the rate of progress? And is the quality of most of the work specifically directed at a black audiences still sub-par? We emailed a panel of key industry executives for their take. First up is Ivan Moroke of Co-Currency. Ivan Moroke The career of Ivan Moroke (@ivanmoroke) has shaped and has been shaped by brands, from running his family shebeen in Atteridgeville (many, many years ago) to starting a marketing consultancy, Co-Currency, 18 months ago. Consciously and unconsciously, his passion for what he does is rooted...

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Uncategorized / 06.08.2020

The journey of diversity and inclusion in SA Adland has been mixed, with great gains in some pockets and huge frustration in others. As much as ownership is a key component for a transformed industry, there is need to look beyond. Transformation at the entry import in also key, are youth of colour being equipped to attain success and how are women being prioritised at all levels. How do we move forward together and create an industry that generations to come will feel proud of? Join Bongani Chinkanda, Founder of Diaries of a Salesman in conversation with Pepe Marais (Group Chief Creative Officer, Joe Public...

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Uncategorized / 22.07.2020

The tourism sector is a large contributor to the growth of the economy. Despite the headwinds currently impacting the South African tourism industry and the greater economy, the sector continues to be resilient and will gradually recover. Just in case you missed it, watch Veli Ngubane, Chief Creative Officer of Avatar as he chats to Chief Executive Officer of SA Tourism, Sisa Ntshona unpacking the effects of COVID-19 and how it has impacted the tourism sector. [vc_video link="https://www.instagram.com/tv/CC6XI18HqTN/"]...

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