Digital communication has become the first choice for brands and those who fail to recognise this will miss out. It is also cost-effective and, if done right, can do more for a brand's reach than other channels Much like every other industry, public relations has had to change. Since the onset of Covid, the industry has been forced to shift and rethink its approach from "hard sell" communication to a softer and more considered approach. And that change has not always been easy, says Sylvester Chauke, founder of DNA Brand Architects, which became the first black-owned agency to win the prestigious Best...

"As a young, Black female, I believe it's not only important to service clients but also to open up the digital floor to much needed conversations so that the campaigns we work on bring about real change," Says Nombulelo Malinga, founder and director of Zizi Digital, which specialises in social media marketing and offers 360 digital consulting service. As such, Zizi Digital have launched the #Zizi4Youth campaign and competition where one youth owned startup in South Africa could win R5000 in cash to help them in their entrepreneurship endeavors.  Nombulelo Malinga shares more about Zizi Digital. Can you tell us more about Zizi...

PRISM Young Voices (PYV), PR land's under 30 talent set to take the industry by storm. DNA Brand Architects All-Star, Sicelo Vilakazi was announced as the PYV of the Year for the 2019 cohort as voted for by his peers. What Does this recognition and opportunity means to you? Being selected as a PRISM Young Voice of the Year is a great achievement for myself as it rewards for all the hard work i have put in over the last years or so   "I see it is a platform that I can use to set my mark in the industry and be counted...

The negative perception of Africa has always been linked to media and advertising. This has led to the stereotypical view of Africa as a dark continent. Advertisers, creatives, photographers, media practitioners and even African citizens themselves now have the opportunity to change that. How? Through authenticity. It is vital that content put out of Africans is as authentic as possible. These were the sentiments shared at a digital event hosted on Africa Day. The idea was a collaboration between photography marketplace and stock footage platform Afristock and digital media company Afrikaren Media. They hit the world by storm as over 100 people...

Tastic and Laduma campaign wins big at South Africa's most sought after PR awards DNA Brand Architects made history at the 2021 Prism Awards by becoming the first Black-owned agency to win the prestigious Best Large PR Consultancy of the Year award. This comes on the back of consistent wins at Prisms by the agency over the last five years, including three Campaign of the Year Silver awards and being the very first Black-owned agency to win Campaign of the Year Gold in 2019. The annual Prism Awards, celebrating excellence in the public relations and communication industry took place on Friday, 4 June 2021...

Nkanyezi Masango Executive Creative DirectorThe King James Group andFounder at BlackboardNkanyezi is an Executive Creative Director at King James in Cape Town, working on brands such as TymeBank, SA’s fastest-growing bank and iconic Sanlam and Santam. His career began at Hunt Lascaris Johannesburg in 2002 as a junior writer. A few years later, Nkanyezi’s curiosity led him to TBWA Hong Kong, where he got the once-in-a-life-time chance of working on adidas for the Beijing Olympics, Shangri-la and an animated series for Standard Chartered Bank. Masango’s work has been recognised multiple times at LIA, Cannes Lions, D&AD, One Show, Epicas, New York Festivals, Webbys,...

Dearly beloved Kotex,  Allow us to demystify some of the misperceptions you are carrying around in your head (it’s #freedommonth2021 so it’s for free - no worries moghel) 1. The biggest problem with most if not all #sanitarypads brands is their disrespect and disregard for consumer insights.   2. In your case it is either you know what women go through when they have periods Aaaaaaaand period pains YET you chose to disregard that or you do not know.  3. We are going to give you benefit of doubt and opt for the former belief - you do KNOW what women go through! 4. ...

https://www.youtube.com/watch?v=aUyUMXF0Sow Industry veteran Boniswa Pezisa sits down with Palesa Madumo for another exciting episode of Byline....

https://www.youtube.com/watch?v=9akXOsQY-80 Watch Boniswa Pesiza, Group CEO of Network BBDO, and Google Africa CMO Mzamo Masito, interviewed by Rutendo Nyamuda on the topic of liquidity and the economics of advertising - Contracts, communication, and collaboration.  ...