11 Mar KFC appoints Avatar Agency to Add Hope

Hope goes a long way

The Avatar Agency Group is taking a bite of KFC after the group has been awarded the Add Hope account. The account will be serviced by Avatar Public Relations.

Avatar will provide internal communications and through-the-line services for Add Hope, a movement that brings together staff, big business, ordinary citizens and civil society to address childhood hunger.

Suhayl Limbada, Marketing Director at KFC South Africa, described the agency’s proposal as “innovative with a bold strategic direction.”

“Add Hope continues to feed more than 150 000 children per day. In 2021, as KFC celebrates its 50^th year in South Africa, we want to tell the Add Hope story in a meaningful and compelling way firstly, to all our teams and then our customers together with Avatar,” says Limbada.

Zibusiso Mkhwanazi, Group CEO of Avatar Agency Group says: “2020 accelerated this purposeful movement by forcing companies to reprioritise; put their employees, customers, and communities above shareholders; and use their capabilities to respond to the pandemic with agility and empathy. For us, the brief boils down to one thing: how we ignite passion and deliver an understanding of just how impactful R2 can be.